ABM is a “new level of collaboration with sales teams” (Salesforce) that aims to deliver on buyer expectations. Here’s how we predict that extra budget will be allocated: Account-Based Marketing (ABM) to become standardĪccount based marketing offers high ROI, increased deal size and maximised opportunities via cross-sell and upsell. Estimates for the next twelve months suggest that B2B product and B2B service companies expect marketing spend to increase. B2B Marketing Trends 2021Īccording to the CMO survey, B2B is more optimistic about the economy in the wake of Covid-19 than B2C. Getting left behind will not cut it in the competitive, post-pandemic markets and so we have done the hard work for you with this guide. With Covid-19 disruption, many marketers must adapt and forge a new path for 2021. Also, discover with us how marketing leaders are gearing up for 2021. Read on and we will show you how to prime your marketing strategy for changing B2B and B2C marketing landscapes. Our findings are supported by the latest insights from the June CMO Survey and Salesforce’s “State of Marketing” report. These are just three trends that are set to make an impact in 2021. The key marketing trends for 2021 to start planning for now in B2B and B2C are:
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